where clarity breeds confidence
Which is why we believe in providing real insight in real time that businesses can trust.
Consultative, insightful research
Every week we survey 400 kids in both the UK and America which is 10,000 a quarter. Add to that 200 parents in the UK every week and it means we collect over 150,000 data points (10 million to date) making us the richest source of insight and data led research in the market for expecting parents, new parents, parents with toddlers, kids, tweens and teens.
Our clients receive 48 intelligence reports every year as well as being given access to all this valuable marketing intelligence via our filterable online data portal 24/7.
This means clients that include big brands, retailers, publishers, toy manufacturers to name a few benefit from immediate insight in to current trends, opinion makers, favourite brands, consumer habits and much more.
A great way to understand what we do is to take a moment and watch our animation video below.
Live data research collected about all things kids, tweens and teens.
From 4-18 years old we survey 20,000 kids throughout the year in between writing 16 substantial reports that contextualise all the rich insights we collect.
This is significantly more than any other agency in the UK and is combined with daily access to our live surveys via our on-line portal 24/7.
Off the back of the success of Kids Insights UK we have launched Kids Insights America based on the same award winning methodology surveying 20,000 different kids, tweens and teens every 12 months.
Our expansion into America, is our first stage of our global expansion.
200 parents are surveyed every week to give us 10,000 insights across the year from ‘expectant and new parents’.
Our current focus is from -9 months up to 4 years-old and looks at the decisions, behaviours and concerns parents have for their new families as it relates to decisions that they make that are the best and safest for their new family.
Our specialist bespoke division is called Bee Industrious and this is where we look after all bespoke research requirements across multiple sectors.
Bee Industrious offers a range of bespoke research and insight services, including feasibility, market reports and customer satisfaction.
data is the new ‘soil.’
let’s help you
reAp what we sow.
INSIGHT reports PRODUCED every year
children interviewed quarterly
EXPECTING & NEW parents interviewed every week
award nominations & counting
We are never afraid to do things differently.
We are a results focused, forward thinking tech inspired research and insights company who understand our WHY!
where you can find us?
Check out our 2018/19 schedule of appearances and use the contact form if you wish to meet us or know more.
Toy & Game Conference - 10th September 2018
All of these developments come together in one place: Kind + Jugend in Cologne. With more than 1,200 exhibitors from 50 countries and around 22,500 trade visitors from around the world.
how clients SEE US
- Innovation – 60%
- merchandising- 88
- sales strategy – 70%
- customer profiling – 85%
- Licencing – 68%
- Sales distribution strategy – 75%
- Branding – 90%
- Brand Awareness – 82
- Product Development – 85%
- competitor analysis – 58%
- social media strategy – 50%
- content strategy – 96%
“We’re predominantly using the reports to help us identify licensing properties.
The reports have been especially useful when we’ve been looking to identify YouTube properties (which is becoming an increasingly large aspect of our business) and to also health check properties which we are already working with and possible deals.
The reports are really well written, with concise takeaways. We have only been using the portal for a few weeks but it’s clear to see the value”Licensing Deal, Entertainment Brand
“Through working closely with hotel managers, we decided to expand our product offering into the technology and management information space. We knew that our services were in demand, but we lacked a degree of understanding – and how to reach new audiences at the speed we desired.
We reached out to Nick and the [Bee Industrious] team, wanting to commission a piece of research that would give us the insight we needed and that we could repurpose into a thought leadership paper. In reality, we received so much more. Once we’d agreed a line of questioning, Nick and his team tailored the questionnaire to be best quantified post project.
Working to budget, we received insight that we could never have dreamed of. The takeaway statistic, that hotel managers spend 4 hours per day reporting, a figure that we have used in our sales and marketing pitches since.
We are so pleased with the work we received that we’ve commissioned another project for our sister brand Brookson Direct!”Terrence Craven