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where clarity breeds confidence

The future of marketing is being able to source the right data that is current, relevant and that which shows in the clearest way possible how to win attention.

Which is why we believe in providing real insight in real time that businesses can trust.

Consultative, insightful research

As the Insights People we invest in research every week across our four areas KIDS INSIGHTS U.K., KIDS INSIGHTS AMERICA, PARENTS INSIGHTS and BEE INDUSTRIOUS.

Every week we survey 400 kids in both the UK and America which is 10,000 a quarter. Add to that 200 parents in the UK every week and it means we collect over 150,000 data points (10 million to date) making us the richest source of insight and data led research in the market for expecting parents, new parents, parents with toddlers, kids, tweens and teens.

Our clients receive 48 intelligence reports every year as well as being given access to all this valuable marketing intelligence via our filterable online data portal 24/7.

This means clients that include big brands, retailers, publishers, toy manufacturers to name a few benefit from immediate insight in to current trends, opinion makers, favourite brands, consumer habits and much more.

A great way to understand what we do is to take a moment and watch our animation video below.


Live data research collected about all things kids, tweens and teens.

From 4-18 years old we survey 20,000 kids throughout the year in between writing 16 substantial reports that contextualise all the rich insights we collect.

This is significantly more than any other agency in the UK and is combined with daily access to our live surveys via our on-line portal 24/7.


Off the back of the success of Kids Insights UK we have launched Kids Insights America based on the same award winning methodology surveying 20,000 different kids, tweens and teens every 12 months.

Our expansion into America, is our first stage of our global expansion.


200 parents are surveyed every week to give us 10,000 insights across the year from ‘expectant and new parents’.

Our current focus is from -9 months up to 4 years-old and looks at the decisions, behaviours and concerns parents have for their new families as it relates to decisions that they make that are the best and safest for their new family.


Our specialist bespoke division is called Bee Industrious and this is where we look after all bespoke research requirements across multiple sectors.

Bee Industrious offers a range of bespoke research and insight services, including feasibility, market reports and customer satisfaction.


data is the new ‘soil.’

let’s help you

reAp what we sow.

We know how to dig deep and pull together the research our clients need and trust in order to help them make important business decisions.

INSIGHT reports PRODUCED every year

children interviewed quarterly

EXPECTING & NEW parents interviewed every week

award nominations & counting

We are never afraid to do things differently.

We are not just a team of researchers but business development and strategic analysts who understand data and as importantly understand how to communicate that data in a manner that our clients can understand and execute.

We are a results focused, forward thinking tech inspired research and insights company who understand our WHY!

where you can find us?

We are often asked to speak at events and be part of industry related panel discussions and together with exhibiting at key exhibitions around Europe you are likely to find us somewhere near you throughout the year.

Check out our 2018/19 schedule of appearances and use the contact form if you wish to meet us or know more.

Toy & Game Conference - 10th September 2018

A day set to inspire, enlighten and wow the industry’s creative backbone. With a line-up of exciting speakers from across toys, games, tech and the wider worlds of design, our conference will unite the global toy and game inventor community and leave your creative juices flowing.settings.

Kind Jungen - 23rd September 2018

Only a few industries are as keen on innovation as the world of baby and children’s outfitting: thousands of new products and a never-ending series of new trends find their way into children’s rooms worldwide, and exciting ideas for parents and children are conquering the market everywhere. The trend here too is also increasingly toward design, quality and not least environmental consciousness and sustainability.

All of these developments come together in one place: Kind + Jugend in Cologne. With more than 1,200 exhibitors from 50 countries and around 22,500 trade visitors from around the world.

MIP JUNIOR - 13-14th October 2018

MIPJunior – The World’s Leading Kids Entertainment Industry Even

13 + 2 =

how clients SEE US

While our services allow us to conduct almost any kind of research for any purpose, we have noticed that our clients have thus far used our insights in the following areas of their businesses. We thought this might assist you in your thinking.
  • Innovation – 60%
  • merchandising- 88
  • sales strategy – 70%
  • customer profiling – 85%
  • Licencing – 68%
  • Sales distribution strategy – 75%
  • Branding – 90%
  • Brand Awareness – 82
  • Product Development – 85%
  • competitor analysis – 58%
  • social media strategy – 50%
  • content strategy – 96%
Every client uses us in different ways. For most it is the reports that drive their strategies mid to long-term others who are more short-term focused are regular users of our Data Portals to spend trends. Below are some examples in their words expressing the value we bring.

“We’re predominantly using the reports to help us identify licensing properties.

The reports have been especially useful when we’ve been looking to identify YouTube properties (which is becoming an increasingly large aspect of our business) and to also health check properties which we are already working with and possible deals.

The reports are really well written, with concise takeaways. We have only been using the portal for a few weeks but it’s clear to see the value”

Licensing Deal, Entertainment Brand

“Through working closely with hotel managers, we decided to expand our product offering into the technology and management information space. We knew that our services were in demand, but we lacked a degree of understanding – and how to reach new audiences at the speed we desired.

 We reached out to Nick and the [Bee Industrious] team, wanting to commission a piece of research that would give us the insight we needed and that we could repurpose into a thought leadership paper. In reality, we received so much more. Once we’d agreed a line of questioning, Nick and his team tailored the questionnaire to be best quantified post project.

 Working to budget, we received insight that we could never have dreamed of. The takeaway statistic, that hotel managers spend 4 hours per day reporting, a figure that we have used in our sales and marketing pitches since.

We are so pleased with the work we received that we’ve commissioned another project for our sister brand Brookson Direct!”

Terrence Craven

Marketing Manager , Brookson Direct