About US

marketing intelligence of the future

We believe that market intelligence has never been more important, but unfortunately the sector has failed to innovate and continues to produce market research which relies on small data samples and which is out of date before it is produced.

Our vision is to be the market intelligence company of the future, today – by innovating, being agile, utilising technology to provide clients with access to the most comprehensive and dynamic market intelligence.

We specialise in the kids, parents and family sectors – and in a very short period of time we have become recognised as the go-to insight people by some of the biggest brands and agencies in the world.

the Leadership team

Handpicked to be the perfect blend of talents. This mix of ingredients is what delivers the ‘SECRET SAUCE’ of insight led data that our clients can trust to deliver growth for their businesses.

Nick Richardson, Founder & CEO

Nick Richardson, Founder & CEO

Nick has established himself as one of the go-to-people on kids insights writing for numerous monthly trade magazines and being asked to speak at events in the UK, Europe and the US. His experience includes strategic research projects for ExxonMobil and developing their five year global brand & sponsorship strategy.

Howard Blumenthal, NED

Howard Blumenthal, NED

A senior executive with several large media companies and led the initial team responsible for creating MTV and Nickelodeon. Subsequently he spent 12 years as CEO of an innovative public television company. Howard’s senior experience in in the media industry and contacts will be key to driving the global expansion of the organisation, particularly in the US.

Adam Kara, NED

Adam Kara, NED

A serial entrepreneur and was the founder and former CEO of Learning Heroes a fast growth tech company which he sold last year. Adam’s experience in overseeing fast growth tech companies is a key asset to the management team.

Richard Craig, CTO

Richard Craig, CTO

With more than 20 years experience working in the city for the likes of Bluecrest Capital Finance, JP Morgan, Marsh and Barclays Capital ensures that our tech infrastructure is built for scale.

 

Donald McIntosh, CFO

Donald McIntosh, CFO

A Chartered Accountant & Director specialising in the Tech & Fintech sector, taking PE backed companies through the funding, rapid growth and sale processes. Building on a blue chip background, (British Airways, Hopewell HK) and consistently delivering shareholder value. 

Deborah Maclaren, Sales Director

Deborah Maclaren, Sales Director

Deborah has been in media for 23 years after starting at Condé Nast and moving to Future Publishing in the late 90’s. Deborah was London Head of Sales at Future Publishing before moving to Highbury House in 2004 as Commercial Director for the company’s portfolio of 45+ magazines.