The Market Intelligence Company Of The Future specializing in kids, parents and family

INSIGHT reports PRODUCED every year

Kids & Parents Surveyed Each Year

data points a week


Kids Insights UK survey 400 different kids per week, which is 20,000 UK kids across the year.

We examine everything you need to know about what is going on in kids’ ecosystems today, with expert insights into the “flash” and “global” trends provided every quarter. We are the only agency with such a robust sample, both age and gender representative and statistically significant to 99.2% of the market


Kids Insights US survey 400 different kids each per week, which is 20,000 US kids across the year.

With more choices than ever, the kids’ landscape becomes even more fragmented. Technology increasingly affects how, when and where children spend their time and consume content. Every 12 weeks we provide 4 insight-led reports – the most dynamic and up-to-date market intelligence available


Parents Insights UK survey over 200 expecting and new parents every week, which is 10,000 across the year.

Here we take the perspective of the parents and their journey from expecting through to raising a child up to 4 years old to understand how parents and children influence each other and the wider family dynamic.

We are never afraid to do things differently.

We are not just a team of researchers but business development and strategic analysts who understand data and as importantly understand how to communicate that data in a manner that our clients can understand and execute.

We are a results focused, forward thinking tech inspired research and insights company who understand our WHY!

where to find us

We are often asked to speak at events and be part of industry related panel discussions and together with exhibiting at key exhibitions around Europe you are likely to find us somewhere near you throughout the year.

Check out our 2018/19 schedule of appearances and use the contact form if you wish to meet us or know more.

MIP JUNIOR - 13-14th October 2018

MIPJunior – The World’s Leading Kids Entertainment Industry Even

Kind Jungen - 23rd September 2018

Only a few industries are as keen on innovation as the world of baby and children’s outfitting: thousands of new products and a never-ending series of new trends find their way into children’s rooms worldwide, and exciting ideas for parents and children are conquering the market everywhere. The trend here too is also increasingly toward design, quality and not least environmental consciousness and sustainability.

All of these developments come together in one place: Kind + Jugend in Cologne. With more than 1,200 exhibitors from 50 countries and around 22,500 trade visitors from around the world.

Toy & Game Conference - 10th September 2018

A day set to inspire, enlighten and wow the industry’s creative backbone. With a line-up of exciting speakers from across toys, games, tech and the wider worlds of design, our conference will unite the global toy and game inventor community and leave your creative juices flowing.settings.

Areas of interest

3 + 13 =

Clients and Partners


Every client uses us in different ways. For most it is the reports that drive their strategies mid to long-term others who are more short-term focused are regular users of our Data Portals to spend trends. Below are some examples in their words expressing the value we bring.

I worked with The Insights People via Vivid. We were expanding our insight source across our creative teams within marketing, R&D and innovation. The insight portal + monthly reports that are derivatives from the portal data have become critical tools to support Vivid’s knowledge base in formulating ideas, tracking trends and sense checking the brand communication and marketing plans. Being able to know what kids and families are into every week and tracking these changes is fantastic. The team are always there for special reports and bespoke research.

Fi Murray

Vivid Imaginations

We all know that consumer behaviour is changing rapidly and that people desire something different from their high streets. Our partnership with The Insights People could provide us with many of the answers the retail industry is looking for. It gives us access to the trends, opinions and behaviour of the next generation of consumer in real-time.

Ojay McDonald

Chief Executive, ATCM

I’ve found the Kids Insight portal an amazing research tool in my work with the Children’s Media Foundation. To be able to track how children and young people are changing – what they like right now, the changing patterns in their tastes and preference – is just so important, because things change so fast for them. And the way you access the data is made so easy – intuitive and flexible – just excellent.

Colin Ward

Children’s Media Foundation

We find Kids Insights really helpful in giving us a regular snapshot of the wider kids market place that we can share across the business, and within the marketing and PR team we find the portal invaluable for dipping into to get quick facts and data to support our campaign planning and conversations with our editorial teams, it’s especially useful to be able to segment the data by age and gender to really focus in on our various audiences and their interests.

Jill Kidson

Walker Books

In an ever changing market, we found that increasingly a creative pitch alone was not sufficient to get our desired level of engagement from commissioners and acquisitions executives … The Insights People data has proved invaluable to us at the pitching and financing stage. In fact, it is in part thanks to the data from The Insights People that Gerry Anderson’s Firestorm is going into production in 2019.

Jamie Anderson

Anderson Entertainment