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Audience In Focus Reports are Go!

The Insights People Launch New Product for TV Producers Son of Thunderbirds creator praises bespoke report for helping engage investors and broadcasters as new Anderson Entertainment show to launch in 2019 A new service has been launched by children and parents...

COULD CHILDREN’S HEAVY USE OF TECH BEGIN TO CHANGE?

Children and tech companies are becoming more conscious of ‘digital wellbeing’, creating big changes for brands interacting with children on digital platforms. Over the last 12 months, the number of teenage boys who spend over 2 hours per weekday on their mobile has...

MAKING THE HIGH STREET DIGITAL

The Evolving High Street Social Media and brands are increasingly integrating e-commerce directly into their services, which will create big changes for brands selling to younger audiences. Nike has experimented with selling trainers on Facebook Messenger via...

IS YOUR 2019 ADVERTISING STRATEGY GOING TO WORK?

Is your 2019 advertising strategy going to work? A report by PwC recently estimated that by next year the kids’ digital ad market will reach $1.2bn, with digital media representing approximately 28% of total advertising spend within the kids’ space in 2019. Every day...

ON-THE-GO PARENTING

ARE YOU GOOD TO GO? This generation of parents are spending more time with their babies and children than ever before, including spending the time to plan and prepare joint activities for them to participate in, for example, whilst 42% will only buy a new toy monthly,...